Control the situation and don’t let the situation control you.
An act-after-the fire approach is a common phenomenon and it often brings the business to an abrupt halt. In contrast to this approach a forward-looking CFO is proactive in nature and he ensures the business is fully prepared for eventualities.
The CFO holds the financial reins of the business and plays a pivotal role in strategy formulation and execution. The success or failure of every strategy is bound to have an effect on the financials. The entire lifecycle of the finance function, right from bookkeeping to compliance to advisory comes under the CFO’s umbrella.
With this knowledge, Newgen CFO identifies the potholes, changes course at the right time and sets the company on the route to success. Newgen CFO has created a paradigm shift of the financial function from being a traditional one to a transforming agent that reflects across the organisation. Newgen CFO can therefore become the gatekeeper for your finances.